Playbooks
Country franchise playbooks
How to franchise into 12 key markets: regulation, entry structures, key sectors and a practical checklist for each country — available in four languages.
Master franchise for the whole country is the norm for international brands; local groups often hold multiple foreign brands.
Direct franchising and area development dominate; foreign brands typically appoint area developers or build corporate footholds.
Direct franchising and master franchise are both common; there is no pre-sale registration.
Master franchise and multi-unit area development are common; the market is highly professionalized.
Singapore is a regional master franchise HQ hub; brands often run Southeast Asia from here.
Exclusive country or GCC-wide master franchises with large local groups are the norm.
Master franchise for the Kingdom (often bundled with the GCC) dominates; local conglomerates are the typical partners.
Master franchise by region (India is several markets in one) and brand-licensing hybrids are common.
Master franchise with strong local partners is the norm; regulation is real and enforced.
Master franchise and area development are common; the Philippines has one of Asia's most franchise-friendly cultures.
Master franchise and direct entry from the US are both common; USMCA proximity shapes the market.