Playbooks · 🇻🇳 Vietnam
Franchising in Vietnam — the complete playbook
A practical guide for brands entering Vietnam — how the market works, what the law requires, and the first steps to take.
🇻🇳 Key facts
Legal framework: Franchising is regulated by Decree 35/2006 and the Commercial Law. Foreign franchisors must register with the Ministry of Industry and Trade (MOIT) before franchising, and provide disclosure at least 15 working days before signing.
Typical entry route: Master franchise for the whole country is the norm for international brands; local groups often hold multiple foreign brands.
Market overview
Vietnam is one of Asia's fastest-growing consumer markets, with a population of about 100 million and a rapidly expanding middle class. International brands typically enter via a master franchise for the whole country.
Legal & regulatory
Franchising is regulated by Decree 35/2006 and the Commercial Law. Foreign franchisors must register with the Ministry of Industry and Trade (MOIT) before franchising, and provide disclosure at least 15 working days before signing.
This overview is for general information only and is not legal advice. Always confirm current requirements with qualified local counsel.
How brands enter
Master franchise for the whole country is the norm for international brands; local groups often hold multiple foreign brands.
Key sectors
F&B, education, convenience retail and health & beauty lead demand.
Practical checklist
- Register your trademark in Vietnam early — it is a first-to-file jurisdiction.
- Register the franchise with the Ministry of Industry and Trade (MOIT) before offering it.
- Prepare the disclosure document and deliver it at least 15 working days before signing.
- Shortlist master franchise partners with proven multi-brand operating experience.
- Adapt menu, formats and price points to Vietnamese consumer habits.
- Engage qualified local counsel to review the master franchise agreement.
Who to contact
FAQ
Is franchising regulated in Vietnam?
Franchising is regulated by Decree 35/2006 and the Commercial Law. Foreign franchisors must register with the Ministry of Industry and Trade (MOIT) before franchising, and provide disclosure at least 15 working days before signing.
How do international brands enter Vietnam?
Master franchise for the whole country is the norm for international brands; local groups often hold multiple foreign brands.
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