Playbooks · 🇲🇽 Mexico
Franchising in Mexico — the complete playbook
A practical guide for brands entering Mexico — how the market works, what the law requires, and the first steps to take.
🇲🇽 Key facts
Legal framework: Franchising is regulated by the Federal Law for the Protection of Industrial Property, which requires pre-contractual disclosure at least 30 days before signing.
Typical entry route: Master franchise and direct entry from the US are both common; USMCA proximity shapes the market.
Market overview
Mexico is Latin America's second-largest franchise market and the natural entry point into Spanish-speaking Latin America.
Legal & regulatory
Franchising is regulated by the Federal Law for the Protection of Industrial Property, which requires pre-contractual disclosure at least 30 days before signing.
This overview is for general information only and is not legal advice. Always confirm current requirements with qualified local counsel.
How brands enter
Master franchise and direct entry from the US are both common; USMCA proximity shapes the market.
Key sectors
F&B, convenience retail, education and services.
Practical checklist
- Deliver pre-contractual disclosure at least 30 days before signing, as the IP law requires.
- Register your trademarks with IMPI early.
- Structure territory rights around Mexico's distinct regions.
- Choose between master franchise and direct entry — both are proven paths.
- Localize the offer for Mexican consumers and price points.
- Engage local counsel on the Federal Law for the Protection of Industrial Property.
Who to contact
FAQ
Is franchising regulated in Mexico?
Franchising is regulated by the Federal Law for the Protection of Industrial Property, which requires pre-contractual disclosure at least 30 days before signing.
How do international brands enter Mexico?
Master franchise and direct entry from the US are both common; USMCA proximity shapes the market.
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