Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a Swee Choon franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the Swee Choon franchise available?

Swee Choon currently offers franchise opportunities in 8 market(s), with Single-Unit, Multi-Unit, Area Developer, Master Franchise ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

Swee Choon franchise — investment and markets

Total investment · Single-Unit

Investment on request

Franchise fee · Single-Unit

—

Royalty · Single-Unit

—

Units worldwide

0

Franchising since

2025

The opportunity

Legendary Dim Sum Specialist Since 1962

Supplied by the brand — not independently verified by FRANWORLD.

Singapore's most iconic dim sum brand with over 60 years of heritage and strong brand equity. Offers all-day dining appeal with proven profitability and high-performing outlets backed by central kitchen support and scalable operations. Ready for regional expansion with robust SOPs, training systems, and multiple revenue streams including dine-in, delivery, catering, and retail products.

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Singapore heritage brand with 60+ years of proven track record

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Multiple high-performing outlets with strong unit economics

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Central kitchen support ensures consistency and operational efficiency

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Expansion-ready with robust systems for rapid regional growth

The numbers

Investment & economics

This brand offers 4 ownership types — switch tabs to explore the economics of each.

Single-UnitTotal investment

$50k – $100k

avg

⌁ Tick = category average entry ($0). Indicative per-type estimate — confirm via enquiry.

Single-Unit · franchise fee

$0

Single-Unit · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Single-Unit

Available — request details for terms in your market.

Multi-Unit

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Master Franchise

Available — request details for terms in your market.

Where you can grow

Available markets · 8

🌏 Asia

CambodiaIndonesiaJapanMalaysiaPhilippinesSouth KoreaThailandVietnam

See it for yourself

Gallery & brand film

Training & support

Comprehensive initial training, site setup guidance, SOP manuals, pre-opening marketing, and on-site launch assistance. Post-opening support includes ongoing operations support, supply chain coordination, and regular audits to ensure consistency and quality.

Take the next step

Talk to Swee Choon

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

38 inquiries

This month