Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a MamaPho franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the MamaPho franchise available?

MamaPho currently offers franchise opportunities in 18 market(s), with Master Franchise ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

MamaPho franchise — investment and markets

Total investment · Master Franchise

Investment on request

Franchise fee · Master Franchise

—

Royalty · Master Franchise

—

Units worldwide

0

Franchising since

2024

The opportunity

The Home of Pho

Supplied by the brand — not independently verified by FRANWORLD.

MamaPho is a Vietnamese pho-focused casual dining concept offering more than 15 types of authentic pho dishes without MSG in a modern environment. Founded in 2015 and refined over eight years with three successful restaurants in Ho Chi Minh City, the brand is now expanding internationally through master development franchisees. The concept features easy cooking systems with low SKUs and high margins, supported by fully international management systems following industry best practices.

✦

Vietnamese-owned, authentic pho recipes without MSG

✦

8+ years of proven operations and customer ratings

✦

Low SKU, high-margin cooking systems minimize training needs

✦

Full international support and expansion-ready systems

The numbers

Investment & economics

Master FranchiseTotal investment

$210k – $420k

avg

⌁ Tick = category average entry ($0). Indicative per-type estimate — confirm via enquiry.

Master Franchise · franchise fee

$0

Master Franchise · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Master Franchise

Available — request details for terms in your market.

Where you can grow

Available markets · 18

🌏 Asia

CambodiaChinaHong KongIndiaIndonesiaJapanMalaysiaPhilippinesSingaporeSouth KoreaTaiwanThailand

🕌 Middle East / GCC

BahrainKuwaitOmanQatarSaudi Arabia

See it for yourself

Gallery & brand film

Training & support

MamaPho has developed a full training system for both set-up and operation. Support includes store selection, set-up, ongoing operations, full food preparation manuals, and both onsite and online additional support for franchisees.

Take the next step

Talk to MamaPho

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

24 inquiries

This month