Diagnostics · free
Know where you actually stand
Four diagnostics built on commissioned five-axis research — two that score a brand's readiness to franchise, two that score an investor and match them to brands. Each is scored against a published rubric, and a strong total can never hide a fatally weak axis.
For brand owners
Should you franchise — and can the system travel?
Franchise Readiness Diagnostic — DomesticIs your business ready to franchise in your home market?Five axes, twenty-five points, ten honest minutes. This scores whether your business can carry franchisees in your own market — before you take anyone's money.Start →Franchise Readiness Diagnostic — InternationalIs your brand ready to cross a border?Domestic readiness does not transfer automatically. This scores the five things that decide whether a system survives its first foreign market — entry model, legal, supply chain, support at distance, and capital.Start →
For investors
Are you ready to buy, and which brands actually fit?
Investor Readiness DiagnosticAre you ready to buy — and for which kind of ownership?Five axes, twenty-five points. This diagnoses the person, not the brand. Choose the ownership type you are actually considering: the bar rises with the commitment, and a master franchise is judged as the franchisor role it really is.Start →Investor–Brand MatchingStart with how you want to own it — not with the logo.Choose single-unit, multi-unit, area developer or master franchise, then see which brands actually offer those rights, ranked by an explainable fit score.Start →
How these work
- Free, but verified. One email verification unlocks all four, so your results can be saved and compared.
- Published rubrics. Every axis is scored 1–5 against criteria shown on screen before you answer.
- The gate. A high total cannot hide a fatal weak axis — bands require a minimum on every axis.
- Yours to keep. Download a branded report, or compare every diagnostic you have taken in one view.
Structured self-assessments, not legal or financial advice. See our data methodology.