Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a ZUS Coffee franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the ZUS Coffee franchise available?

ZUS Coffee currently offers franchise opportunities in 8 market(s), with Master Franchise, Area Developer ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

ZUS Coffee franchise — investment and markets

Total investment · Area Developer

Investment on request

Franchise fee · Area Developer

—

Royalty · Area Developer

—

Units worldwide

0

Franchising since

2019

The opportunity

A Necessity, not a Luxury

Supplied by the brand — not independently verified by FRANWORLD.

Malaysia's #1 tech-driven coffee chain with 1,059 stores across Southeast Asia and beyond. ZUS Coffee operates a proprietary app with 9.6M+ users, offering specialty coffee through flexible outlet formats including standard stores, drive-thrus, kiosks, and mobile trucks. The brand combines a diverse menu of 100+ drinks with a multi-tier loyalty program and innovative retail experiences, backed by comprehensive training and operational support for franchisees.

✦

1,059 stores across Malaysia, Singapore, Pakistan, Brunei, Thailand, Philippines

✦

Proprietary app with 9.6M+ users, Top 5 App Store ranking

✦

Spanish Latté: 30M+ cups sold; CEO Latté: 8M+ cups sold

✦

Master Franchise & Area Development opportunities globally

The numbers

Investment & economics

This brand offers 2 ownership types — switch tabs to explore the economics of each.

Area DeveloperTotal investment

$130k – $260k

avg

⌁ Tick = category average entry ($250k). Indicative per-type estimate — confirm via enquiry.

Area Developer · franchise fee

$0

Area Developer · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Master Franchise

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Where you can grow

Available markets · 8

🌏 Asia

IndiaVietnam

🕌 Middle East / GCC

BahrainKuwaitOmanQatarSaudi Arabia

See it for yourself

Gallery & brand film

Training & support

Executive Orientation (5 days) for senior leaders with brand immersion. Market exploration visit (5 days) for in-depth market study. Initial Training (4 weeks) for baristas, supervisors, and managers. Ongoing support includes marketing, supply chain, operations, quality control, location intelligence software, proprietary analytics systems, and community access.

Take the next step

Talk to ZUS Coffee

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

14 inquiries

This month