Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a WOK HEY franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the WOK HEY franchise available?

WOK HEY currently offers franchise opportunities in 8 market(s), with Area Developer, Master Franchise ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

WOK HEY franchise — investment and markets

Total investment · Area Developer

Investment on request

Franchise fee · Area Developer

—

Royalty · Area Developer

—

Units worldwide

0

Franchising since

2025

The opportunity

Modern Asian Stir-Fry Deliciousness

Supplied by the brand — not independently verified by FRANWORLD.

WOK HEY is a fast casual, halal-certified concept established in Singapore in 2017 that serves freshly-made, high-quality customisable Asian staples—fried rice and noodles. The brand operates one of the fastest-growing F&B kiosk concepts in Singapore with 43 corporate-owned stores in high-footfall areas. The show kitchen concept is designed to attract diverse customer bases while offering affordable, freshly prepared Asian comfort food. WOK HEY has expanded into Malaysia and is now seeking franchise partners to launch the brand across Asia-Pacific, Europe, and the Middle East.

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Voted 'Singapore's Best Fried Rice' by Mediacorp

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Singapore's Most Innovative F&B Brand 2020 award

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43 corporate-owned stores with strong unit economics

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Halal-certified with proven crowd-pulling show kitchen concept

The numbers

Investment & economics

This brand offers 2 ownership types — switch tabs to explore the economics of each.

Area DeveloperTotal investment

$130k – $260k

avg

⌁ Tick = category average entry ($1M). Indicative per-type estimate — confirm via enquiry.

Area Developer · franchise fee

$0

Area Developer · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Area Developer

Available — request details for terms in your market.

Master Franchise

Available — request details for terms in your market.

Where you can grow

Available markets · 8

🌏 Asia

Hong KongIndonesiaJapanPhilippines

🏝️ Oceania

AustraliaNew Zealand

See it for yourself

Gallery & brand film

Training & support

Initial training provided in Singapore for key management personnel, with in-market training for store personnel. In-market support during initial store opening, quarterly quality audits to maintain brand and operational standards, and access to marketing and R&D resources.

Take the next step

Talk to WOK HEY

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

32 inquiries

This month