Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a The Coffee Bean & Tea Leaf franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the The Coffee Bean & Tea Leaf franchise available?

The Coffee Bean & Tea Leaf currently offers franchise opportunities in 5 market(s), with Single-Unit, Multi-Unit, Area Developer, Master Franchise ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

The Coffee Bean & Tea Leaf

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📷 6

✓ Verified listing

The Coffee Bean & Tea Leaf

Our Passion. Your Flavor.

Beverages and Drinks · HQ United States · Since 1963

1,165

Units

Markets

● 5 investors viewing now · 26 inquiries this month

Total investment · Single-Unit

Investment on request

Franchise fee · Single-Unit

—

Royalty · Single-Unit

—

Units worldwide

Franchising since

1996

The opportunity

Our Passion. Your Flavor.

Supplied by the brand — not independently verified by FRANWORLD.

Founded in 1963 in Southern California, The Coffee Bean & Tea Leaf is a specialty coffee and tea house that sources premium coffees and teas, handcrafting every beverage to inspire new experiences. Now headquartered in Asia as part of the Jollibee Group of Companies, the brand operates 1,100+ locations across 24+ countries with scalable café formats ranging from flagship stores to drive-thrus and kiosks. The company offers proven business models, continuous innovation (including the Original Ice Blended drink), and comprehensive support to franchisees including onboarding, training, and ongoing operational guidance.

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1,100+ cafes in 24+ countries globally

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Multiple scalable formats: flagship, inline, endcap, drive-thru, kiosk

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Proven 60+ year business model since 1963

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Comprehensive 7-21 day training programs and ongoing support

The numbers

Investment & economics

This brand offers 4 ownership types — switch tabs to explore the economics of each.

Single-UnitTotal investment

$50k – $100k

avg

⌁ Tick = category average entry ($250k). Indicative per-type estimate — confirm via enquiry.

Single-Unit · franchise fee

Single-Unit · royalty

—

Units worldwide

Ways to own

Ownership models & offers

Single-Unit

Available — request details for terms in your market.

Multi-Unit

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Master Franchise

Available — request details for terms in your market.

Where you can grow

Available markets · 5

🌏 Asia

Hong KongTaiwanThailand

🌍 Africa

Egypt

See it for yourself

Gallery & brand film

Training & support

Upon onboarding, franchisees receive 7-day Owner, 14-day Barista, and 21-day Manager training programs at designated regional training facilities. Operational support is provided before and during market opening. Ongoing support covers all business areas including operations, training, marketing, finance, HR, supply chain, café development, and technology.

Take the next step

Talk to The Coffee Bean & Tea Leaf

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

26 inquiries

This month