Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a PHO24 franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the PHO24 franchise available?

PHO24 currently offers franchise opportunities in 18 market(s), with Master Franchise, Area Developer ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

PHO24 franchise — investment and markets

Total investment · Area Developer

Investment on request

Franchise fee · Area Developer

—

Royalty · Area Developer

—

Units worldwide

0

Franchising since

2026

The opportunity

Taste of Vietnam

Supplied by the brand — not independently verified by FRANWORLD.

PHO24 is a modern Vietnamese pho brand built around authentic Vietnamese pho, quality ingredients, disciplined operations, and a scalable fast-casual model. The brand represents the Taste of Vietnam—bringing authentic Vietnamese pho and complementary dishes together with Vietnamese culture of Tận Tâm: wholehearted care and dedication to guests. Founded in 2003 and pioneering the modern branded pho restaurant concept in Vietnam, PHO24 is built on a signature broth developed from 24 carefully selected ingredients and traditionally slow-simmered for eight hours.

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Over 20 years of heritage modernizing authentic Vietnamese pho

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Flexible formats including compact 50-80 sqm urban designs

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Disciplined fast-casual system with strong unit economics

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End-to-end franchise support across full business lifecycle

The numbers

Investment & economics

This brand offers 2 ownership types — switch tabs to explore the economics of each.

Area DeveloperTotal investment

$130k – $260k

avg

⌁ Tick = category average entry ($100k). Indicative per-type estimate — confirm via enquiry.

Area Developer · franchise fee

$0

Area Developer · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Master Franchise

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Where you can grow

Available markets · 18

🌏 Asia

CambodiaChinaIndiaIndonesiaJapanMalaysiaPhilippinesSingaporeSouth KoreaTaiwanThailandVietnam

🕌 Middle East / GCC

BahrainKuwaitOmanQatarSaudi Arabia

See it for yourself

Gallery & brand film

Training & support

PHO24 provides end-to-end franchise support across the business lifecycle including market planning, site selection, restaurant design and construction guidance, initial training and certification, new store opening readiness and launch support, post-opening operational stabilization, restaurant operations, food safety and quality assurance, supply chain management, brand and marketing support, and business reviews with performance governance.

Take the next step

Talk to PHO24

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

23 inquiries

This month