PHO24
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✓ Verified listing

PHO24

Taste of Vietnam

Fast Casual  ·  HQ Vietnam  ·  Since 2003

9

Units

18

Markets

● 8 investors viewing now · 23 inquiries this month

Total investment · Area Developer

Investment on request

Franchise fee · Area Developer

—

Royalty · Area Developer

—

Units worldwide

0

Franchising since

2026

The opportunity

Taste of Vietnam

Supplied by the brand — not independently verified by FRANWORLD.

PHO24 is a modern Vietnamese pho brand built around authentic Vietnamese pho, quality ingredients, disciplined operations, and a scalable fast-casual model. The brand represents the Taste of Vietnam—bringing authentic Vietnamese pho and complementary dishes together with Vietnamese culture of Tận Tâm: wholehearted care and dedication to guests. Founded in 2003 and pioneering the modern branded pho restaurant concept in Vietnam, PHO24 is built on a signature broth developed from 24 carefully selected ingredients and traditionally slow-simmered for eight hours.

✦

Over 20 years of heritage modernizing authentic Vietnamese pho

✦

Flexible formats including compact 50-80 sqm urban designs

✦

Disciplined fast-casual system with strong unit economics

✦

End-to-end franchise support across full business lifecycle

The numbers

Investment & economics

This brand offers 2 ownership types — switch tabs to explore the economics of each.

Area DeveloperTotal investment
$130k – $260k
avg

⌁ Tick = category average entry ($100k). Indicative per-type estimate — confirm via enquiry.

Area Developer · franchise fee

$0

Area Developer · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Master Franchise

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Where you can grow

Available markets · 18

🌏 Asia

CambodiaChinaIndiaIndonesiaJapanMalaysiaPhilippinesSingaporeSouth KoreaTaiwanThailandVietnam

🕌 Middle East / GCC

BahrainKuwaitOmanQatarSaudi Arabia

See it for yourself

Gallery & brand film

Training & support

PHO24 provides end-to-end franchise support across the business lifecycle including market planning, site selection, restaurant design and construction guidance, initial training and certification, new store opening readiness and launch support, post-opening operational stabilization, restaurant operations, food safety and quality assurance, supply chain management, brand and marketing support, and business reviews with performance governance.

Take the next step

Talk to PHO24

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

23 inquiries

This month

Request free info

Get full details from PHO24 — free, no obligation.

Franchise type
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This brand needs Investment on request. Does that work for you?

Looking for something this brand doesn't list — a different territory, or an ownership type they don't offer? Ask FRANWORLD directly →

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