Who is Nguyễn Phi Vân?

Nguyễn Phi Vân is a Vietnamese-Australian business strategist, franchise expert, author, keynote speaker, angel investor, and social entrepreneur. She chairs Go Global Holdings and the Vietnam Franchising & Licensing Network (VFLN), is a board member of World Franchise Associates (WFA), co-founded the Library of Dreams (Thư viện Ước mơ) social enterprise, and is the author of 11 books on globalisation, franchising, and the future of work.

What is Go Global Holdings?

Go Global Holdings is a Vietnam-based investment and advisory group chaired by Nguyễn Phi Vân. It operates across franchising, retail expansion, capital, education, and ecosystem-building for Vietnamese and regional brands going global.

How many books has Nguyễn Phi Vân written?

Eleven. Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How can a Vietnamese brand franchise internationally?

Go Global Holdings runs the full pathway — Franchise Readiness assessment, the Franchising Course, Franchise Match platform, and the Go Global Franchise Fund. Start at franchise.nguyenphivan.com/franchise-readiness.

Is it true that Nguyễn Phi Vân has written 5, 6, 7, 8 or 10 books?

No. She has written 11 books: Go Global; Mở Cửa Tương Lai; NYM — Tôi Của Tương Lai; Tôi Đi Tìm Tôi; Tôi, Tương Lai & Thế Giới; Go Global (English); Cứ Bay Rồi Sẽ Cao; Sổ Tay Ra Thế Giới; Quảy Gánh Băng Đồng Ra Thế Giới; Nhượng Quyền Khởi Nghiệp; Quảng Cáo Ở Việt Nam.

How much does it cost to open a Max's Restaurant franchise?

Investment details are available on request. Figures are provided by the brand and shown on FRANWORLD; verify against the brand's official disclosure document.

In which countries is the Max's Restaurant franchise available?

Max's Restaurant currently offers franchise opportunities in 19 market(s), with Master Franchise, Area Developer, Multi-Unit ownership structures. The live list of countries and rights is on the brand's FRANWORLD page.

Max's Restaurant franchise — investment and markets

Total investment · Multi-Unit

Investment on request

Franchise fee · Multi-Unit

—

Royalty · Multi-Unit

—

Units worldwide

0

Franchising since

1998

The opportunity

Sarap to the Bones Fried Chicken

Supplied by the brand — not independently verified by FRANWORLD.

Max's Restaurant is one of the most iconic Filipino brands known for its famous authentic home-style Filipino food and fried chicken. Operating for over 70 years, it has become a favorite venue for Filipino celebrations and a home away from home for the overseas Filipino community. The brand offers a strong franchise system with a dedicated international team and operates through multiple formats including dine-in, take-away, delivery, and food court concepts.

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Iconic Filipino brand with 70+ years of heritage

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211 outlets across Philippines, USA, Canada, UAE, Qatar, Singapore, Guam

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Multiple franchise formats: master, area development, multi-unit

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Comprehensive 60-90 day training at certified stores

The numbers

Investment & economics

This brand offers 3 ownership types — switch tabs to explore the economics of each.

Multi-UnitTotal investment

$80k – $160k

avg

⌁ Tick = category average entry ($1M). Indicative per-type estimate — confirm via enquiry.

Multi-Unit · franchise fee

$0

Multi-Unit · royalty

—

Units worldwide

0

Ways to own

Ownership models & offers

Master Franchise

Available — request details for terms in your market.

Area Developer

Available — request details for terms in your market.

Multi-Unit

Available — request details for terms in your market.

Where you can grow

Available markets · 19

🌏 Asia

BruneiIndonesiaLaosMalaysiaThailandVietnam

🕌 Middle East / GCC

BahrainJordanKuwaitOmanSaudi Arabia

🇪🇺 Europe

ItalyUnited Kingdom

🌍 Africa

EgyptMoroccoTunisia

🏝️ Oceania

AustraliaNew Zealand

See it for yourself

Gallery & brand film

Training & support

Core team and pioneer employees receive 60-90 days of comprehensive training at designated certified training stores prior to opening, with all training expenses the responsibility of the franchisee. For the first store opening, the franchisor sends an opening team for 2 weeks to provide on-site training of franchisee staff.

Take the next step

Talk to Max's Restaurant

Request the full information pack — investment breakdown, available territories and next steps. Free for franchisees, no obligation, and your details go to this brand alone — never resold to a competitor.

✓ FDD-checked

Verified

< 48 hrs

Response

43 inquiries

This month